Clik here to view.
Gillette Fusion and the Fine Art of the Con
Brand: Gillette Execution: PR (news release) Link: Click Here Target: Wall Street Rating: * Reviewer: David Description: Gillette on Wednesday, September 14th announced the introduction of the world’s...
View ArticleClik here to view.
Gillette Fusion Gears Up
Brand: Gillette Fusion Execution: TV Link: Click Here Target: Power-oriented Men Reviewer: David Rating: ** Description: This is a preview ad for the Gillette Fusion in typical Gillette style. The...
View ArticleClik here to view.
SUPER BOWL XL FIRST LOOK – Hits and Misses of the Big Game
Here is our first take on the hits and misses of the game, by category: CELEBRITY Hit – Desperate Housewives (ABC) – Shaquille O’Neal, Hugh Hefner etc. Instant Analysis – A nice job of using celebrity...
View ArticleClik here to view.
COMMENTARY: Gillette Fusion Performs as Predicted
Issue: Consumers Balk at the High Price of Fusion Commentary by: David There is a certain trepidation that a critic feels when challenging a huge brand. Especially when that brand has just been...
View Article
